Desgined december 2014
“Korean Craft, Add style to improve value of product’s design”. It was the concept I focused on. I used various colors; different brush touches and light to form graphic cover and used it on monotonous small chair. Unlike attractive design, simple sanserif font was used to promote reading. Lettering design gives straight impression so that it fits straight form of chair. As I mentioned, I focused on discarding Korean image and reforming into global style, whereupon Korean craft can be globalized. Also I used products from Korean Craft Design Culture Institute so that it fits design standards.
Homestead Coffee
Brand Design