Desgined necember 2009

Homestead originally means cabin. Based on its true meaning, I used comfortable and relaxing image to create corporate identity. To differentiate Homestead from many other coffee shops, I chose pastel toned colors rather than vivid ones. I used color green to express coffee rather than typical and dull brownish color. sans serif font gives a modern impression while symbol uses liberal image. Also lettering design can be solely used to represent Homestead.